Step 1 — Pre-list walkthrough
Chelsea walks the home with the seller in person. The conversation identifies the three improvements that lift comps (typically paint, curb appeal, bathroom refresh) and the three to skip (major kitchen renovation, custom landscaping, structural changes). The walk-through usually takes 60–90 minutes.
Step 2 — Pricing strategy
Pricing is built from the last 90 days of comparable closings, adjusted for square footage, lot size, condition, view, and seasonality. Chelsea presents two scenarios at every listing consultation — the aggressive price and the conservative price — with the expected market response to each.
Step 3 — Staging & photography
Coldwell Banker West staging partners handle full or partial staging depending on the home. Editorial photography includes drone, dusk exterior, and a video walk-through. Listing photos drive about 70% of online inquiry decisions — Chelsea does not cut corners here.
Step 4 — Marketing & launch
Coldwell Banker International network distribution, MLS, Zillow Showcase, targeted neighborhood marketing, and the LGBTQ+ buyer network when appropriate. Most listings see 100+ online views in the first 72 hours and 8–15 in-person showings in the first week.
Step 5 — Negotiation & escrow
Offer review with seller, counter strategy, contingency removal negotiation, inspection negotiation, and full escrow coordination. Chelsea handles every offer-stage conversation directly — sellers never negotiate without representation in the room.
Step 6 — Close & post-close
Final walk-through coordination, key transfer, and the next-property conversation if you are stepping into another home. Chelsea represents both sides of the sell-and-buy timing whenever clients are doing both.